Why Social Media is the Foundation for Digital Artists
Using social media platforms to develop personal brands is key for a member of any field. When it comes to digital art and graphic design, there is no exceptions. In fact, one could argue a well established brand across various social media platforms is even more important for Digital Artists.
What makes Social Media essential for those in the Digital Art field? Well plenty of things, but to summarize, online presence, branding and exposure are huge factors for getting your name and work out to as many people as possible.
On social media, any post can go viral overnight, accumulating tens or even hundreds of thousands of views which can result in more followers and regular supporters of your work.
Practically every social media platform has dedicated communities for specific hobbies, interests and careers. Usually art communities are among the most popular of any community on most social media platforms.
Out of the mainstream social media platforms, here are the top 5 that you should focus on to maximize your exposure as a graphic designer:
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Each of these platforms has dedicated communities that provide great support for artists of all sizes. By developing a similar and consistent brand, across these platforms, you can maximize your outreach whenever you create and publish new posts of your work!
Use popular hashtags and create posts with specific cultures, events and interests, your posts will gain traction over time! Branching out into various different topics with your posts will help identify what works. Establish a healthy balance of trying new things and pleasing your dedicated audience to maintain steady growth.
Turn Your New Following Into New Opportunities
Once you begin to establish a dedicated fanbase that admires and anticipates your works, be sure to interact with them regularly! You can post polls to ask what type of content they’d like to see or thank them for the support! By establishing a healthy connection with your audience, you can rely on them to share your work with others. As a Digital Artist, this is exactly what you want. Encouraging your supporters to share your posts with their friends and families will create a beneficial snowball effect. When done successfully, your following has potential to grow exponentially.
With a growing following, you can begin setting up plans to increase revenue from your works. The most common method is to accept commissions from your supporters. By accepting payment from your fanbase to create works they want to see, you make revenue more consistent. Additionally, it is another way please your supporters and encourage them share word of your work!
