2025 a new design trend has been taking over, interactive design. You may see many brands move beyond static visuals and use depth, interactive and three dimensional elements to create a more visually engaging experience in their designs.

You might be wondering,

How can a simple graphic design be interactive?

It’s simple, AR.

With technology ever advancing AR, also known as augmented reality, has found its way into the world of graphic design. Many designers are embracing the immersive experience in the design to make the graphics feel more real in lifelike.

So let’s get to and explore the world of immersive design and see how it is shaping graphics from entrepreneurs to Influencers.

What Is Interactive Design?

Unlike stagnant posters, menus, social media posts, etc. Interactive designs invite the viewer to interact with the design using various forms of technology.  In other words, but design engaged to user to be a part of the experience rather than just an observer.

Here are some key characteristics of interactive design:

Interactivity –  viewers can engage with the design, for example, hover effects, scrolling animations, or  find the hidden element.

Augmented reality (AR) – Digital elements are brought to the real world through overlay effects.

VR(virtual reality) – viewers can explore the design from different angles through panoramic visuals.

 

How Entrepreneurs Can Use Interactive Design In Their Brand

Including interactive designs in your brand, can help you stand out and also keep your audience coming back. Here are three ways of how you can make your own brand designs more interactive.

 

1.Social Media

As a consumer of entertainment, it seems that the algorithm constantly changes throughout the year, especially on specific platforms. Many small brands are trying to figure out how to keep their audience coming back and making the brand memorable and fun. A great way to achieve this is by adding an interactive element in your post. It doesn’t have to be something over-the-top or difficult to create for example, artists, Tulip (@Kobitoclay) prompts users to put their finger on the circle to receive a hug from a dinosaur.

2.Websites

When it comes to interactive designs for websites, thinking simple. You don’t want to confused your viewer from navigating effectively on your website. However, you do want to keep them interested.

Take Canva, for example. When you hover over their main buttons, it changes the icon. It’s the little things that makes a difference.

 

3. Fliers

Advertisements are seemingly everywhere! If you are wanting to grab potential clients or member’s interests, then you may want them to engage with your ad. Think of your advertisement as a spokesperson for what you’re trying to promote. You can engage viewers by using something as simple as a QR code oThink of your advertisement as a spokesperson for what you’re trying to promote. You can engage viewers by using something as simple as a QR code. You can allow the QR code to take them to a website, a promotional video, or even a secret discount/sale page.

 

Wrap It Up

So, there you have it. There is so many ways of how you can incorporate an interactive design into your brain. When are you trying to promote your business or even engagement with your audience, including interactive designs may be the answer!

If you found this helpful, be sure to check out 3 simple designs trends that can upgrade your brand.